Localization Strategy

I Have Passion for Global Best Practices and Emerging Technologies

If you are just beginning...

Internationalization is the process of generalizing a product so that it can handle multiple languages and cultural conventions without the need for re-design. Internationalization takes place at the level of program design and document development.

Localization involves taking a product and making it linguistically and culturally appropriate to the target locale (country/region and language) where it will be used and sold.

Globalization addresses the business issues associated with taking a product global. In the globalization of high-tech products, this involves integrating localization throughout a company, after proper internationalization and product design, as well as marketing, sales, and support in the world market.

Globalization

I am interested in the global needs of our clients. I possess a strong background in leading globally dispersed teams. I will be responsible for leading the multilingual execution of various types of content intended for internal and/or external audiences in your global markets. I will be responsible for owning, defining, and leading your company’s globalization strategy, operations, and technology platform. I'll apply your knowledge and experience in web globalization, localization project management, translation management system, machine translation, and international expansion to help your customers and prospects around the world understand the value of your company across languages and cultures. I can be an inspiring leader who can be a player-coach while scaling the globalization function and team as your company grows. I’ll lead a team of program managers and collaborate across the departments and support your organization to translate, localize, and customize relevant content while guiding regional teams to create appropriate content that will resonate with the target audience. I’ll also work to ensure your globalization infrastructure and technology platform can support both current and future use cases. We’ll also

Drive global strategic initiatives.
Oversee the end-to-end localization and transcreation programs from planning and budgeting to delivery and QA.
Manage the vendors and linguists’ network to ensure continuous improvement of quality and productivity.
Help drive significant improvement in international SEO and revenue growth through special cross-functional globalization initiatives.
Help you lead your globally dispersed teams.
Utilize my technical understanding of common web development tools, and content management systems.
Collaborate across multiple internal departments and teams, building effective relationships and influencing change.
Use my network and relationships with localization service providers (LSPs), project managers, and linguists.
Negotiate, write, and enact contracts from RFP to signature.

Localization

As your customer base grows around the globe, so does your need for localized, translated materials. I will help you to oversee and manage the planning and execution of translation projects for our corporation with external translation vendors, to ensure consistency, quality, and accountability for both cost and deadlines. I'll also:

Define localization program, evangelize, and roll out globalization best practices to your company, implementation techniques, scenarios, guidance on critical internationalization and localization.
Provide roadmaps for long-range goals regarding staffing, productivity tools, and workloads to maximize effectiveness.
Build a solid Localization Program Strategy across the products through training, enablement, and governance.
Coordinate with creative and development teams to understand and document the full breadth of global content needs including the creation of detailed content matrices, alternative copy, hardware, and design assets.
Identify current globalization problem areas in the process and work closely with development teams on solutions.
Review and create internationalization specifications with your UX teams.
Provide direct support and guidance to Agile teams on localization and globalization issues.
Communicate effectively with internal stakeholders, language professionals, and colleagues to ensure high-quality translated materials with continuous process improvement.
Keep you informed of shifts in translation technologies.
Participate in other global language initiatives and actively contribute ideas and suggestions for improvement.