Content Strategy

I Help With the What’s Next Step

Once I have assessed your needs, I work with your team to create an effective strategy in creating a solid working strategy to present your content to your clients.

When your team is internationally distributed, I will develop a global content strategy across all your current and future supported regions.

We will:

Create and execute your content inventories, information structures, governance plans, copy, sitemaps, taxonomies, content models, user journeys, and process flows.
Create your content strategy deliverables that include voice and tone guidelines, content models, taxonomies, content audits and inventories, and research findings internally and externally with current trends and best practices.
Streamline your content for readability and comprehension.
Produce unified strategies, research, and create design documents for business needs, user needs, and best practices.
Accelerate all discovery actions with your UX and UI teams such as journey-in-the-life scenarios, stakeholder (internal and external) interviews, audits, gap analyses, and competitive reviews.
Conduct research activities such as content testing, taxonomy testing, persona development, and user journeys.
Collaborate within multi-disciplinary internal teams to create innovative, best-in-class, customer-centric solutions.
Design and implement content systems and libraries for all stakeholder artifacts and adhere to best practices for currency and relevancy.

Establish global design standards, deliverables, and methodologies within your organization.
Use my storytelling abilities to convey concepts and products to your client base.
Mentor your dispersed global teams to create solid and cohesive deliverables, to improve presentation skills, and guide personal growth and development plans.
Communicate and evangelize with all levels of your management and staff to achieve goals and expected outcomes while fostering strong alliances and relationships.
Lead collaboration with internal and external stakeholders to fulfill globalization and localization efforts for all product content.
Strategize with your key stakeholders on every project as a whole as well as individual needs within each project.
Research and report on relevant industry trends and best practices to identify opportunities for new or improved online experiences.
Delineate and characterize defect resolution and other facets of the quality control process.
Identify third-party content sources and solutions to enrich corporate content.